Impact of social networks on digital liquidity

Social networks provide users with valuable services, often for free. The larger networks add commercial services that earn them revenue and appeal to consumers in powerful ways, however, they often miss the bottom of the pyramid. Even though Internet adoption is growing, there is still the problem of financial inclusion. Social networks must provide financial onramps and allow users to link payment accounts. Otherwise, the problem of financial inclusion will not solved. Digital Financial Services – Impact of Social Networks on Digital Liquidity provides an in-depth overview of digital financial services and how they relate to social networks while offering stakeholders valuable and practical insight into whether or not social networks are capable of providing digital liquidity in order to provide a more fair and competitive e-commerce environment for everyone.