ITU's 160 anniversary

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Programme

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ITU Workshop on The Future of Television for Asia & Pacific  

Friday, 23 April 2021

15:00 - 15:05 JST
08:00 - 08:05 CEST
Opening Address

ITU Officer: Stefano Polidori​, Advisor, ITU-T Study Group 9, ITU/TSB


 

 

 

 

 

 

 

 

 

 

 

 

 
15:05 - 16:20 JST
08:05 - 09:20 CEST

Session 1: The Future of Television Policy and Standardisation 

Objectives: This session will focus on the policy enablers, including spectrum management, for the successful and impactful future television services. Emerging trends, government policies, industry challenges and opportunities will be discussed with government institutions and regulators from Asia & Pacific region. The session will also present current and future regional and international standardization roadmaps pursued by ITU dedicated groups. It will include studies to address emerging security challenges in cable, satellite and over the air television in support of a sustainable development of TV-related systems and technologies. Also, the role of television as a reliable source of information and means to provide entertainment will be discussed, including how the television can help solving societal challenges introduced by the lockdown, during the pandemic (COVID-19).

ITU Officer: Istvan Bozsoki​, Head, Telecommunications Network and Spectrum Management Division, ITU/BDT
Moderator: Amal Punchihewa​, Researcher in Broadcast, media & ICT, ITU Expert and Distinguished Lecturer of IEEE-BTS
ITU SG Leadership Representatives: 
16:20 - 16:25 JST
09:20 - 09:25 CEST

 ​Five Minutes Break








16:25 - 17:40 JST
 09:25 - 10:40 CEST

Session 2: The Future of the Television User Experience and Applications 

Objectives:
AI technologies are fast becoming essential tools for the broadcasting industry, enabling new services that when combined with immersive sensory media using audio-visual and haptic content, offer new audience experiences, personalized services and expanded accessibility. At the same time, the integration of broadcasting, broadband and web platforms is pushing broadcasters and content creators to offer more than just “simple” programme to the audience. This session will showcase experiences mainly from Asia & Pacific region and explore the potential of these emerging technologies and applications to greatly enhance television user experiences

ITU Officer: Aamir Riaz​, Programme Officer, A&P Regional Office, ITU/BDT
Moderator: Philomena Pragasam​, Director, Asia-Pacific Institute for Broadcasting Development (AIBD), Kuala Lumpur, Malaysia​
17:40 - 17:45 JST
​10:40 - 10:45 CEST

​Five Minutes Break






 
17:45 - 19​:00 JST
10:45 - 12:00 CEST
Session 3: The Future of Television Delivery Systems

Objectives
: This session will analyse content delivery from different viewpoints (broadband, cable and terrestrial/satellite broadcasting). It will explore the potential new broadcasting applications and 5G broadcast. 

ITU Officer: Ruoting Chang​, Councellor, ITU-R Study Group 6, ITU/BR
Moderator: Parag Naik​Co-founder and CEO, Saankhya Labs​
                19:00 JST
                12:00 CEST
Closing
​​​Watch recording of the workshop​
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