| 14:00 – 14:15 | Opening Remarks
|
14:15 – 15:30
(1h15m)
| Session 1: Requirements and Use Cases: Voices from Industry and Users
Executives, managers and research leaders from the representative sectors of various industries will gather to give the audience a chance to hear their first-hand voices, which constitute the very basis for next generation video coding technical standards requirements. Industries chosen include smart phones and devices, Internet/OTT, social media, semiconductor, telecom, computing/cloud, automotive, etc.
Moderators: Joern Ostermann, Leibniz University Hannover and Yuan Zhang, China Telecom
- K.P. Choi, Technical Vice President, Samsung Research, Samsung Electronics
-
Andrew Segall, Amazon
- Li Lin, Chief Expert, China Mobile
- Nicolai Otto, Project Management Director, MainConcept GmbH
|
15:30 – 16:30
(1h)
| Session 2: Towards H.267/MPEG-Next: Current Status in JVET and Future Time Horizon
The major leaders and key experts involved in the JVET work will guide the audience in a review of current status of next generation coding technical standards development preparation, plan and time line considerations, as well as primary aspects of the technologies with emphasis on a few themes like hardware including CPU-and-GPU synergy, memory-and-computing unification, cost-effectiveness in implementation, etc.
Moderator: Jens-Rainer Ohm, Chair, JVET
- Yan Ye, Head, Video Technology Lab, Alibaba Group U.S.
- Elena Alshina, Media Coding Technology and Audiovisual Technology Labs Director, Huawei Technologies
- Mathias Wien, RWTH Aachen University
|
16:30 – 17:00
(30m)
| Coffee Break - Kind courtesy of Huawei
|
17:00 – 18:15
(1h15)
| Session 3: Practicalities: Hardware Capabilities and Software Implementations
This session will explore the crucial intersection of hardware capabilities and software implementations in the context of future video coding standards. Experts will discuss the practical challenges and opportunities in translating next-generation coding algorithms into real-world solutions. Topics will include optimizing hardware for advanced video coding, balancing computational demands with energy efficiency, leveraging AI-driven signal processing, and aligning software innovations with emerging hardware platforms. Attendees will gain insight into the implementation feasibility and performance trade-offs required for successful deployment across a wide range of industries and use cases
Moderator: Jill Boyce, Distinguished Scientist, Nokia Technologies
- Tony Jones, Principal Technologist, MediaKind
- Ted Hsieh, Principal Engineer, Qualcomm
- Mauricio Alvarez-Mesa, COO and Co-founder of Spin Digital Labs: Implementing an 8K VVC software live encoder: lessons learned and looking ahead
|
18:15 - 18:30
(15m)
| Session 4: Conclusions and Wrap-up
In this session, the focal points in ITU-T SG21 and ISO/IEC JTC 1/SC 29 will draw conclusions from previous discussion including collaboration mechanism and key elements of the joint development scheme for the next generation video coding standards.
- Noah Luo, ITU-T SG21 Chair
Gary J. Sullivan, ISO/IEC JTC 1 SC29 Chair / Director, Video Research and Standards, Dolby Laboratories
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