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• Digital signage: the right informationin all the right places
  • Table of contents
  • I. Introduction
  • 2. Market, content and applications
    • 2.1 Point of Wait: corporate, education, hospitality, healthcare and banking
    • 2.2 Point of Sale: ads, kiosks, branding TV
    • 2.3 Point of Transit: traveller information and advertising on the go
  • 3. Overview of digital signage technology
    • 3.1 Display - the digital sign
    • 3.2 Media players
    • 3.3 Content management systems / content delivery systems
  • 4. Trends in digital signage
    • 4.1 Increasing pervasiveness, interactivity and consumer engagement
    • 4.2 Biometric recognition of consumers
    • 4.3 An experience for all senses?
    • 4.4 Cloud-based digital signage
  • 5. Digital signage standards landscape
    • 5.1 POPAI - The Global Association for Marketing at Retail
    • 5.2 Intel Open Pluggable Specification
    • 5.3 Open Digital Signage / W3C SMIL
    • 5.4 Digital signage privacy standards of the Digital Signage Federation
    • 5.5 ITU-T Study Group 16
    • 5.6 Other associations and initiatives
  • 6. Conclusion
  • List of abbreviations