Report ITU-R BT.2522-0
Policy on Intellectual Property Right (IPR)
�1���� Introduction
������� 1.1���� Timescale
������� 1.2���� Challenges and opportunities in future environments
�2���� Future user experience
������� 2.1���� User experience framework
������� 2.2���� Collective experience
������� 2.3���� Personalized user experience
������� 2.4���� Ubiquitous media consumption experience
������� 2.5���� Digital assistant and ambient computing ecosystem experiences
������� 2.6���� Accessible experiences
������� 2.7���� Immersive experiences
������� 2.8���� Experiences that merge the physical world and the digital world
�3���� Future of media production
������� 3.1���� Future production framework
������� 3.2���� Software-based production
������� 3.3���� Virtualized production
������� 3.4���� Cloud-based production
������� 3.5���� Complex media production
������� 3.6���� Data-driven production
������� 3.7���� Automated production through artificial intelligence and
machine learning
����������������� 3.7.1���� Synthetic media
����������������� 3.7.2���� Ethical, legal and social issues
������� 3.8���� Immersive and accessible media production
������� 3.9���� Sustainable production
�4���� Future broadcast delivery
������� 4.1���� Spectrum allocated to the broadcasting service
������� 4.2���� Global platform
������� 4.3���� Integrated broadcast-broadband systems
������� 4.4���� Future delivery trends
����������������� 4.4.1���� Terrestrial broadcasting enables efficient delivery
to mass audiences
����������������� 4.4.2���� Terrestrial broadcasting enables free-to-air,
anonymous/untracked reception
����������������� 4.4.3���� Terrestrial broadcasting is crucial in times of
crises
���� �������������4.4.4���� Terrestrial broadcasting strengthens national
identities
������� 4.5���� User-driven trends for new delivery services
����������������� 4.5.1���� Delivering immersive media
����������������� 4.5.2���� Delivering personalized and accessible media
����������������� 4.5.3���� Ubiquitous multimedia and datacasting reception
������� 4.6���� Infrastructure changes needed for the adoption of new delivery
systems
����������������� 4.6.1���� Introducing changes in a backwards-compatible
transmission
����������������� 4.6.2���� Introducing changes in non-backwards-compatible
transmissions
����������������� 4.6.3���� Improving spectrum efficiency
����������������� 4.6.4���� Benefits of new technologies
����������������� 4.6.5���� Continuous evolution
������� 4.7���� Coverage requirements of new delivery systems
�5���� Conclusion
������� 5.1���� Realizing the potential of the framework for the future of
broadcasting