Biographies

Professor Weng Marc Lim is an award-winning multipotentialite who is ranked in the Top 2% of Scientists in the World based on the Science-wide Author Database developed by Stanford University. Professor Marc is also the Record Holder for “Youngest Professor” in the Malaysia Book of Records, and an Honoree of the Ten Outstanding Young Malaysians by Junior Chamber International. Professor Marc currently serves as the Dean of Sunway Business School, Editor in Chief of Global Business and Organizational Excellence, as well as Associate Editor for Journal of Business Research and Journal of Strategic Marketing. He is a disciplinary expert in consumer behavior and strategic marketing and a methodological expert in experimental and scientometrics research. He has published more than 100 manuscripts in journals ranked “A*” and “A” by the Australian Business Deans Council, including European Journal of Marketing, Industrial Marketing Management, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Business and Industrial Marketing, Journal of Consumer Behaviour, Journal of Consumer Marketing, International Journal of Consumer Studies, Journal of International Marketing, Journal of Strategic Marketing, Journal of Product and Brand Management, Journal of Retailing and Consumer Services, Marketing Intelligence and Planning, Marketing Theory, and Psychology and Marketing, among others. He has also led high-level public policy discussions at the United Nations Educational, Scientific and Cultural Organization and the World Economic Forum, and worked on local and international projects with more than $10 million in grant monies.