Episode #31: Digital tourism: bridging the gap between communities and destinations
Description
The concept of digital tourism is aimed at improving travel efficiency, the quality of life of the inhabitants and the overall touristic experiences. The process of digital transformation also stands to impact the tourism industry by delivering technological interventions based on AI, IoT, VR to create responsive and adaptive environments and systems and to deliver services that can respond to customer requests personalizing services related to hotel and airline bookings, language interpretation, navigation within a given destination, and even baggage handling.
This Webinar explored the impact of emerging technologies on tourism in cities, while also underscoring the key strategies required for cities to employ digital technologies for enhancing quality of services for tourists and reducing operating time and cost of tourism-related services.
Target Audience
Participation is open to the ITU Member States, Sector Members, Associates, ITU Academia, and to any individual from a country that is a member of the ITU and who wishes to contribute to the work. This includes individuals who are also members of international, regional and national organizations. Participation to the webinar is free of charge.
Note: The views and opinions expressed by the presenters during this event are solely those of the individual speakers and do not necessarily represent, reflect, or constitute the official stance, policy, or position of the International Telecommunication Union (ITU) or its secretariat.
Organized by:
UN SDGs
ITU Strategic Goals
Related Information:
Digital Transformation Webinar Series
ITU-T Smart Sustainable Cities
ITU-T Study Group 20: IoT and smart cities and communities
Contact: Cristina Bueti
Programme
14:00 – 14:05
Opening remarks
- Seizo Onoe, Director, Telecommunication Standardization Bureau, ITU
- Sandra Carvão, Chief of Tourism Market Intelligence and Competitiveness, UNWTO
14:05 – 14:55
Session 1: Digital Transformation in the Tourism Industry
Moderator: Martin Brynskov, Chair, Open & Agile Smart Cities
- Ramon Ferri, Director of Institutional Relations, SEGITTUR [Presentation]
- Alberto Bernal, Director Territorios Phygital, Indra/Minsait
- Jessika Weber Sabil, Professor, Digital Transformation in Cultural Tourism, Academy for Tourism of Breda University of Applied Sciences (NL) [Presentation]
Questions & Answers
14:55 – 15:00
Closing remarks
- Cristina Bueti, Counsellor, ITU